Helen Dawson & Associates Ltd — Cookie Policy

Last updated: 1 November 2026

This policy explains how cookies are used on www.helen-dawson.com and scorecard.helen-dawson.com, and the choices you have about them. It should be read alongside our Privacy Notice.

What cookies are

Cookies are small text files placed on your device when you visit a website. Some are necessary for a site to work; others help us understand how the site is used or support our advertising.

The cookies we use

Essential cookies. These are needed for the website to function, such as remembering your cookie consent choice. They do not require your consent.

  • cookieyes-* (6 months): set by CookieYes to remember your cookie consent choice.
  • __cf_bm (1 hour): set by Cloudflare to detect bots on our newsletter provider’s service.

Analytics cookies (Google Analytics). With your consent, we use Google Analytics to understand visitor numbers and how people move around the site. These cookies (names beginning _ga) collect information in a way that does not directly identify you. They persist for up to two years. We do not set them unless you accept them.

Advertising cookies (LinkedIn Insight Tag). With your consent, we use the LinkedIn Insight Tag on www.helen-dawson.com to measure how our LinkedIn ads perform, to show our ads to people who have visited our website, and to see aggregated information about the kinds of professionals who visit. LinkedIn is a separate controller of the information it receives; our Privacy Notice explains what this means. We do not run the tag unless you accept advertising cookies. LinkedIn lists the cookies below among those it may use on other websites:

  • li_fat_id (30 days): identifies LinkedIn members for conversion tracking, retargeting and analytics.
  • li_giant (7 days): identifies groups of LinkedIn members for conversion tracking.
  • lms_ads (30 days): identifies LinkedIn members away from LinkedIn for advertising.
  • lms_analytics (30 days): identifies LinkedIn members away from LinkedIn for analytics.
  • UserMatchHistory (30 days): supports syncing of the LinkedIn Ads ID.
  • AnalyticsSyncHistory (30 days): records when a sync took place with the lms_analytics cookie.
  • li_sugr (90 days): makes a probabilistic match of a user’s identity.
  • _guid (90 days): identifies a LinkedIn member for advertising through Google Ads.
  • bcookie (1 year): identifies the browser, to detect abuse and for diagnostics.
  • lidc (24 hours): helps select a data centre.
  • li_gc (6 months): stores a visitor’s choice about LinkedIn’s non-essential cookies.

The exact cookies can vary. LinkedIn’s full cookie table is at https://www.linkedin.com/legal/l/cookie-table

Functional cookies and third-party content. Some pages embed content from other services, such as newsletter forms, podcast players, videos and scheduling tools. These services may set their own cookies when you interact with the embedded content, under their own privacy and cookie policies. The items below are not set unless you accept functional cookies:

  • ckid (no expiry date): lets Kit, our email provider, recognise returning visitors to our sign-up forms.
  • sp_t (1 year): lets Spotify provide its audio player and record how you interact with it.
  • sp_landing (1 day): lets Spotify provide its audio player and record how you interact with it.
  • ytidb::LAST_RESULT_ENTRY_KEY (no expiry date): lets YouTube store the last search result you clicked.

Your choices

  • When you first visit the site, a banner asks whether you accept functional, analytics and advertising cookies. You can choose each type separately, and the site works fully if you decline.
  • You can change your choice at any time using the cookie settings link in the website footer.
  • You can also block or delete cookies through your browser settings.
  • Your choice is remembered for 180 days, after which we’ll ask again.

More information

For how we handle personal information more generally, see our Privacy Notice. If you have questions, contact info@helen-dawson.com.