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Build a Lead Magnet in Two Hours with Claude Code

Build a Lead Magnet in Two Hours with Claude Code

by Helen | Jul 17, 2026 | AI, Innovation, The Hard Part newsletter

From nothing to built, in two hours Yesterday I ran a clinic session for business owners to help them build what in marketing terms is known as a lead magnet but what the rest of us would call an online quiz. They built fully functional web pages in two hours from...
AI Adoption: Surrounded by AI Isn’t Enough

AI Adoption: Surrounded by AI Isn’t Enough

by Helen | Jun 19, 2026 | AI, Innovation, The Hard Part newsletter

The only time I’ve run out of petrol is while driving through an oil refinery. Back in the day, there were Fiat Uno pool cars on the refinery for driving around the site. As contact engineer on a unit over a mile from the office, I had the keys to my own Fiat...
Every software vendor wants to be the centre of the universe

Every software vendor wants to be the centre of the universe

by Helen | May 22, 2026 | Innovation, The Hard Part newsletter

Confession, I was tempted to make this a nod to original Master of the Universe himself, He-man, as I watched the trailer for the film the other day. But you’ll be pleased to know I’ve invoked a modicum of constraint. A VP from a SaaS company said the...
Possibility – Proof – Politics – a framework for AI strategy

Possibility – Proof – Politics – a framework for AI strategy

by Helen | May 20, 2026 | AI, General, The Hard Part newsletter

Most AI initiatives don’t fail because the technology doesn’t work. They fail because there’s an element missing and no one noticed until it was too late. My big three are Possibility, Proof, and Politics. Get two right and you still fail in...
Three tiers of AI value – which one does your exec have a blind spot on?

Three tiers of AI value – which one does your exec have a blind spot on?

by Helen | May 8, 2026 | AI, Innovation, The Hard Part newsletter

There’s so many headlines about AI productivity gains and associated layoffs (if you’re USA oriented) or headcount reduction (for a more European bit of jargon monoxide), you’d be forgiven for fetching your pillow at this point. Almost every AI...

Recent Posts

  • Build a Lead Magnet in Two Hours with Claude Code
  • AI Adoption: Surrounded by AI Isn’t Enough
  • Botshit: How AI Slop Happens
  • Every software vendor wants to be the centre of the universe
  • Possibility – Proof – Politics – a framework for AI strategy
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