by Helen | Jul 17, 2026 | AI, Innovation, The Hard Part newsletter
From nothing to built, in two hours Yesterday I ran a clinic session for business owners to help them build what in marketing terms is known as a lead magnet but what the rest of us would call an online quiz. They built fully functional web pages in two hours from...
by Helen | Jun 19, 2026 | AI, Innovation, The Hard Part newsletter
The only time I’ve run out of petrol is while driving through an oil refinery. Back in the day, there were Fiat Uno pool cars on the refinery for driving around the site. As contact engineer on a unit over a mile from the office, I had the keys to my own Fiat...
by Helen | May 20, 2026 | AI, General, The Hard Part newsletter
Most AI initiatives don’t fail because the technology doesn’t work. They fail because there’s an element missing and no one noticed until it was too late. My big three are Possibility, Proof, and Politics. Get two right and you still fail in...
by Helen | May 8, 2026 | AI, Innovation, The Hard Part newsletter
There’s so many headlines about AI productivity gains and associated layoffs (if you’re USA oriented) or headcount reduction (for a more European bit of jargon monoxide), you’d be forgiven for fetching your pillow at this point. Almost every AI...
